In collaboration with Eyeball NYC, we developed the branding and Network design for the launch of Centric, a new network by Viacom merging Vh1 Soul and BET Jazz. Overall, the goal was to create a brand identity that was soulful, bold and sophisticated to really hone in on the network’s audience. We did this by combining a graphic system based of organic circle shapes with bold typography to capture the essence of the brand.

CREDITS
Client: Viacom

Production Company:
EyeballNYC

Chief Creative Officer:
Limore Shur

Creative Director:
Mitchell Paone (DIA), Darius Maghen

Art Director:
Jesse McGowan

Directors:
Mitchell Paone (DIA, Limore Shur. Darius Maghen, Jesse McGowan, Hsiang Ju

Designers:
Mitchell Paone (DIA), Jesse McGowan, Darius Maghen, Hsiang Ju, David Pocull, Chris Ro

Logo Designer:
Mitchell Paone (DIA)

Animators / Compositors:
David Pocull, Hye Sung Park, Kyle Jones, Neil Stuber, Carl Mok, Mitchell Paone (DIA), Sang Un Jeon, Jesse McGowan

Rotoscopers:
Sang Un Jeon

Editor:
Brian Douglas, Jesse McGowan

Executive Producer:
Ben Spivak

Head of Production:
Sara Nahas

Producers:
Taline Ghazarian, Allison Pickard

Brand Strategist:
Sandra Arndt