In this spot for Guinness, DIA was asked by Motion Theory to develop the overall look and feel for the spot by designing a set of key styleframes to be used as a guideline for how the spot was shot and composited in post-production.

CREDITS
Client: Guinness

Agency: iiBBDO

Production Company:
Motion Theory

Directors:
Jesus de Francisco, Mark Kudsi

DP:
Daniel Landin

Rokkit Productions Producer:
Nicola Sims

Executive Producer:
Javier Jimenez (Motion Theory)

VFX Co:
Motion Theory

VFX Supervisor:
Caleb Owens

Senior Art Director:
Mark Kudsi

VFX Producer:
Matt Winkel

VFX Coordinator:
Chris Tuason

Lead Designers:
Matt Lambert & Mitchell Paone (DIA)

Designers:
Nick Losq, Leanne Dare, Ian Kim, Bradley Munkowitz, Helena Skonieczny,

3D Artists:
Chris Clyne, Ben Grangereau, Andrew Romatz, Na Song, Danny Zobrist

Matte Painters:
Chelsea Douglas, Amy Paskow

Programmer:
Keith Pasko

Lead Compositor:
Jared Sandrew

Compositors:
Matt Motal, Rob Resella, Matt Lambert, Chris Moore, Irene Park

Rotoscope Artists:
Eric Almeras, Ed Anderson, Krystal Chinn, Eric Deinzer, Stephen Edwards, Keiko Kojima Editorial Company: String Editor: Jason Webb

Assistant Editor:
Noah Duesterberg-Chavez Editorial Producer: Patrick Nugent

Editorial Coordinator:
Eddie Boles

Finishing:
Danny Yoon (1.1 VFX)

Colorist:
Steve Rodriguez, RiOT

Audio Post:
POP Sound, Santa Monica,

CA Mixer:
Mitch Dorf

Assistant Mixer:
Dante Fazio

Executive Producer:
Susie Boyajan

Sound Designer:
Mitch Dorf