Icon Fitness / Ifit
Details & Credits
Working with TBWA’s Digital Arts Lab we produced, designed and directed this video for Icon Fitness’s interactive training program entitled “iFit”.
CREDITS
Client: Icon Fitness
Agency:
TBWA Digital Arts
Production Company:
DIA
Directors:
Mitchell Paone (DIA), Nessim Higson (IAAH)
Creative Directors:
Mitchell Paone (DIA) & Nessim Higson (IAAH)
Designers:
Mitchell Paone & Nessim Higson
Photographer:
Howard Pyle
Lead Animator:
Jerry Liu
Editor:
Jerry Liu
Music Composer & Sound Designer:
Bob Partridge
CREDITS
Client: Icon Fitness
Agency:
TBWA Digital Arts
Production Company:
DIA
Directors:
Mitchell Paone (DIA), Nessim Higson (IAAH)
Creative Directors:
Mitchell Paone (DIA) & Nessim Higson (IAAH)
Designers:
Mitchell Paone & Nessim Higson
Photographer:
Howard Pyle
Lead Animator:
Jerry Liu
Editor:
Jerry Liu
Music Composer & Sound Designer:
Bob Partridge
Fields
Motion Graphics, Graphic Design, Advertising
Date
2010
Work
-
DIA / Reel 2011
Compilation of selected Creative Direction, Design and Animation projects up to Summer 2011.
Music By
Slum Village 2010 Advertising, Creative Direction, Motion Graphics -
Nissan / Journey To Zero
This film was commissioned by Nissan for their Journey to Zero initiative. The concept was built around the insight that humans continually exist in a state between what was and what will be. It embodies the inclusive feeling that we all anticipate in life: new beginnings.
CREDITS
Agency: TBWA Digital Arts Lab
Production Company:
DIA
Directors:
Mitchell Paone (DIA) & Nessim Higson (IAAH)
Concept Development:
Mitchell Paone (DIA) , Nessim Higson (IAAH) & Anthony Vachris.
Music Composer & Sound Designer:
Joseph Johnson
Copywriter: Anthony Vachris
Directors of Photography:
Christopher Webb, Daymon Gardner
Camera Operator:
Don Cornett
Gaffer:
Casey Wooden
Grip:
Tom Cryan
Executive Producer:
Mitchell Paone (DIA)
Line Producer:
Christopher Webb
Editor:
Mitchell Paone (DIA)
Designers:
Mitchell Paone (DIA) & Nessim Higson
Animators:
Mitchell Paone (DIA) & Nessim Higson
Compositor:
Mitchell Paone (DIA) 2010 Film, Motion Graphics, Creative Direction -
Discovery Channel / Project Earth
Discovery Channel reached out to us to develop the concept for the Project Earth promo. The promo illustrates scientists' ideas from development to inception. We designed and directed the piece with the support of production company EyeballNYC.
CREDITS
Client: Discovery Channel
Production Company:
EyeballNYC
Chief Creative Officer:
Limore Shur
Creative Directors:
Jory Hull, Mitchell Paone
Concept Development:
Mitchell Paone (DIA)
Director:
Mitchell Paone (DIA)
Lead Designer:
Mitchell Paone (DIA)
Lead Compositor / Animator:
Jerry Liu
Compositors / Animators:
Ayato Fujii, Johan Wiberg
3D Artists:
Anthony Jones, Nick Schentinkin, Jin Yu
Editor:
Brian Douglas
Producer:
Erica Hirshfeld 2010 Motion Graphics, Graphic Design, Advertising -
BC / Main Title
Production Company:
DIA
Creative Director:
Mitchell Paone (DIA)
Concept Development:
Mitchell Paone (DIA)
Designer:
Mitchell Paone (DIA)
Animator:
Jerry Liu 2011 Film, Motion Graphics, Graphic Design -
Cartoon Network / Elijah Rap
In collaboration with Shilo we developed a fresh typographic focused design direction for the “Elijah” rap promo. We spent about a week creating custom typography and graphic elements. There was no pre-made typefaces used throughout the piece.
CREDITS
Client: Cartoon Network
Production Company:
Shilo
Live Action Director:
Evan Dennis
Creative Director:
Evan Dennis
Lead Design:
Mitch Paone (DIA)
Illustration:
Mitch Paone (DIA)
Custom Typography:
Mitch Paone (DIA)
Addtional Design:
David Hill
Cel Animation:
Stieg Retlin
Animation/ Compositing:
David Hill, Jose Fuentes, Gerald Soto, Rick Maltwitz, Yussef Cole
Audio:
Darrin Wiener
Editor:
Nathan Caswell
Development Producer:
Danielle Bitner
Producer:
Dexter Randazzo
Line Producer:
Scott Lane
Executive Producer:
Tracy Chandler 2010 Motion Graphics, Typography, Graphic Design -
Centric / Branding
In collaboration with Eyeball NYC, we developed the branding and Network design for the launch of Centric, a new network by Viacom merging Vh1 Soul and BET Jazz. Overall, the goal was to create a brand identity that was soulful, bold and sophisticated to really hone in on the network’s audience. We did this by combining a graphic system based of organic circle shapes with bold typography to capture the essence of the brand.
CREDITS
Client: Viacom
Production Company:
EyeballNYC
Chief Creative Officer:
Limore Shur
Creative Director:
Mitchell Paone (DIA), Darius Maghen
Art Director:
Jesse McGowan
Directors:
Mitchell Paone (DIA, Limore Shur. Darius Maghen, Jesse McGowan, Hsiang Ju
Designers:
Mitchell Paone (DIA), Jesse McGowan, Darius Maghen, Hsiang Ju, David Pocull, Chris Ro
Logo Designer:
Mitchell Paone (DIA)
Animators / Compositors:
David Pocull, Hye Sung Park, Kyle Jones, Neil Stuber, Carl Mok, Mitchell Paone (DIA), Sang Un Jeon, Jesse McGowan
Rotoscopers:
Sang Un Jeon
Editor:
Brian Douglas, Jesse McGowan
Executive Producer:
Ben Spivak
Head of Production:
Sara Nahas
Producers:
Taline Ghazarian, Allison Pickard
Brand Strategist:
Sandra Arndt 2010 Branding, Motion Graphics, Film -
Nissan Leaf / Ev Science
TBWA Media Arts Lab in LA reached out to us to create and execute the campaign design and direction for the launch of Nissan’s Leaf vehicle. The direction displays dynamic and eye catching info graphics that relay the car’s main branding point; energy efficiency with zero emissions.
CREDITS:
Client: Nissan
Agency: TBWA Media Arts Lab
Production Company:
DIA
Creative Directors:
Mitchell Paone (DIA),
Designer:
Mitchell Paone (DIA) 2010 Graphic Design, Advertising, Motion Graphics -
Substance / Branding
Our friends at Substance Studios came to us to develop identity and branding for their agency. Substance is a content creation and advertising agency recently launched in late 2010.
CREDITS:
Client: Substance Studios
Production Company:
DIA
Custom Typographer and Designer:
Mitchell Paone (DIA) 2011 Typography, Branding, Graphic Design -
Vh1 / Black History Month
Working directly with Vh1, DIA directed the promo for their 2007 Black History Month campaign. The spot highlights African American music and fashion icons. This project was produced in collaboration with UVPH.
CREDITS
Client: Vh1
Production Company:
UVPH
Creative Director:
Mitchell Paone (DIA)
Designer:
Mitchell Paone (DIA),
Animators / Compositors:
Mitchell Paone, Colin Hess
Producer:
Brian Welsh 2011 Motion Graphics, Typography, Graphic Design -
Rob's Really Good / Viral
Rob’s Really Good contacted us to direct a series of short viral videos for Rob's Really Good tea. The videos are based off of the Rob's logo, the swirl, which actually stands for "international sexuality". We shot a variety of abstract scenes using a phantom camera to create a strange and sexually suggestive vibe. Thanks for the help of production company TheLab for assisting on client relations and production.
CREDITS
Client: Rob's Really Good
Creative Director:
Mitchell Paone (DIA)
Concept Development:
Mitchell Paone (DIA) & Roberto Serrini
Director:
Mitchell Paone (DIA) & Roberto Serrini
Editor:
Mitchell Paone (DIA)
Director of Photography:
Chris Webb
Music:
Joe Johnson & Mitchell Paone (DIA)
Sound Design:
Joe Johnson
Animation and Design:
Adam Grabowski
Post-Production Company:
TheLab
Producers:
Craig Paull & Erik Iversen
Live Action Production Company:
Christopher Webb Films 2011 Directing, Creative Direction, Photography -
Shilo / Skateboard "Design Infused Storytelling"
After seeing the branding we created for Like Syrup, Shilo reached out to us to create a similar design direction for their annual skateboard line. The design is a futuristic blend of custom abstract typography spelling out “Design Infused Storytelling”.
CREDITS
Client: Shilo
Production Company:
DIA
Custom Typograher and Designer:
Mitchell Paone (DIA) 2010 Typography, Graphic Design, Illustration -
MTV / Prime Network Branding
In collaboration with Transistor Studios, we were asked to create the art direction and design for the 2008 MTV Prime brand refresh. Each night has a unique design that lives within the overall retro graphic art direction for the branding.
CREDITS:
Client: MTV
Production Company:
Transistor Studios
Creative Director:
James Price
Art Directors:
Jack Myers, Mitchell Paone (DIA)
Lead Designer:
Mitchell Paone (DIA), Jack Myers
Animators:
Chad Colby, Jack Myers, Mitchell Paone (DIA), Daniel Oeffinger, Jamie Rockaway
Producer:
Nicole Salm
Executive Producer:
Damon Mena 2011 Motion Graphics, Typography, Graphic Design -
Murderwave / Branding
Identity and branding for Murderwave, a film production company located in Los Angeles.
CREDITS:
Client: Murderwave Films
Production Company:
DIA
Designer, Animator and Producer:
Mitchell Paone (DIA)
Sound Design and Music:
Joe Johnson (FNH NY) 2011 Branding, Graphic Design, Motion Graphics -
Black Stone Cherry / Typography
UVPH reached out to us create the design direction and custom psychedelic typography for Black Stone Cherry's "Please Come In" music video. The results reference a late 1960’s and early 1970’s Fillmore poster design style.
CREDITS
Client: Black Stone Cherry
Production Company:
UVPH
Typographer, Art Director and Graphic Designer:
MItchell Paone (DIA) 2011 Art Direction, Typography, Graphic Design -
Gatorade / Works of G
Advertising agency VML contacted us to create the art direction and design for the Gatorade campaign launch. The idea was to use dynamic and beautiful infographics that would seamlessly track the movement of a sports game.
CREDITS:
Client: Gatorate
Agency: VML
Production Company:
DIA
Creative Director and Designer:
Mitchell Paone 2010 Advertising, Graphic Design, Art Direction -
A Jazz Mind Through Type / Poster Series
A selection of typographic posters from the "Jazz a Mind Though Type" poster series. The series features quotes from the Jazz greats and renditions of their album titles. Here is a link to the full gallery www.jazzisjazz.tumblr.com
CREDITS:
Client: DIA
Design Company:
DIA
Custom Typographer and Designer:
Mitchell Paone (DIA) 2012 Art Direction, Graphic Design, Typography -
PNC Bank / Weath Management
Advertising agency Deutsch reached out to us to create The PNC Bank Wealth Management Demo to show and overview of the PNC Wealth Management service is all about.
CREDITS:
Client:
PNC Bank
Agency:
Deutsch
Production Company:
DIA
Creative Director:
Mitchell Paone (DIA)
Lead Designer:
Mitchell Paone (DIA)
Animator:
Jerry Liu
Music:
Future Perfect
VO Recording & Mixing:
Sonic Union 2012 Motion Graphics, Graphic Design, Animation -
Microsoft Live / Let The Good In
Dentsu USA in NYC reached out to us to create and execute the campaign design and direction for the launch the Microsoft Live Messenger digital campaign. The direction displays a dense and playful assemblage of illustrations, typography and photos.
CREDITS:
Client: Microsoft
Agency: Dentsu America
Design Company:
DIA
Creative Director:
Mitchell Paone (DIA),
Designer:
Mitchell Paone (DIA) 2012 Advertising, Typography, Graphic Design -
Spinmaster / Tech Deck
Working directly with toy making company Spinmaster, we produced this 30 second television spot for Spinmaster's Tech Deck line. The commercial combines skateboarders executing tricks within an urban gritty design environment.
CREDITS
Client: Spinmaster
Agency: Spinmaster
Post-Production Company:
DIA
Live Action Production Company:
Christopher Webb Films
Director:
Mitchell Paone
Director of Photography:
Christopher Webb
Lead Designer:
Mitchell Paone
Lead Animator
Jerry Liu
Animators / Compositors:
Mitchell Paone, Dan Savage. Yussef Cole
Rotoscopers:
The Brigade
Editors:
Mitchell Paone, Christopher Webb
Producer:
Mitchell Paone
Line Producer:
Christopher Webb 2011 Motion Graphics, Graphic Design, Typography -
PNC Bank / iAD "Wallet Vision"
Advertising agency Deutsch reached out to us to create The PNC Bank iAD "Wallet Vision". The animation was created as a gag, poking fun a common situations surrounding how people spend their money. The animation represents a smart scanner that analyzes your wallet contents, then the program executes witty remarks based on the contents.
CREDITS:
Client: PNC Bank
Agency: Deutsch
Production Company: DIA
Creative Director: Mitchell Paone
Designer: Mitchell Paone
Animator: Daniel Pernikoff
Sound Design: Joe Johnson 2011 Animation, Motion Graphics, Graphic Design -
Mitsubishi / Outlander
In collaboration with Brand New School NY, we developed the art direction and overall design for the Mitsubishi Outlander car commercial. The design was inspired by the classic "Yes" album covers from the 70's.
CREDITS
Agency: Rolf Import LLC
Production Company:
Brand New School, New York
Directors:
Jonathan Notaro & Brian Wilcox
Post-Production Producer:
David Marcellino
Art Directors:
Brian Wilcox & Mitchell Paone (DIA)
Lead Compositor/2D Director:
Mario Stipinovich
CG Director:
Ji Yoon
Flame Artist:
Johnny Starace/ MANIC
Compositors:
Chris Gereg, James Webber, Sohee Sohn
Designers:
Jonathan Notaro, Chris Murray, Mitch Paone (DIA), Mario Stipinovich
Contributing Designers:
David Pocull, George Fuentes
3D Animation:
Han Ho, Andrew Ortiz, Mitch Han Hu, Camilia Benitez, Mitch Deoudes, Rob Dollase, Mark Rohrer
3D Lighting & Texturing:
Sameer Shah, Yuliya Parshina, Sung Kim, Mirelle Underwood, Matt Foglia
3D Modeling:
Adam Rosenzweig, Joon Lee, Paul Liaw, Anton Tokar, Vincent Bilotta
Storyboard Artist:
Brian Wilcox
Matte Paintings:
Craig Mullins, Roger Kupelian
Music:
Q Department
Composers:
Drazen Bosnjak, Dusko Segvic 2011 Creative Direction, Motion Graphics -
Brooklynola / Branding
New Orleans based Canary Projects reached out to us to developed the brand identity and collateral for their Brooklynola Music Series.
CREDITS:
Client: Humid Beings
Production Company:
DIA
Art Director and Graphic Designer:
Mitchell Paone (DIA)
Illustrator:
Bryce Wymer 2011 Graphic Design, Branding, Typography -
Carrots SF / Branding
Custom logotype and branding for San Francisco luxury clothing boutique Carrots.
CREDITS:
Client: Carrots SF
Production Company:
DIA
Custom Typographer and Graphic Designer:
Mitchell Paone (DIA) 2011 Typography, Calligraphy, Branding -
AT&T / Band Posters
In collaboration with Brand New School NY, we developed the overall art direction and design for AT&T Band Posters. The design of the spot is a wild glimpse through modern music history. The spot promotes AT&T’s new affiliation with Napster’s web-based music service.
CREDITS
Agency: GSD&M
Directors:
Jonathan Notaro, Jens Gehlhaar
Cinematographer:
Andrew Rowlands
VFX Supervisor:
Ji Yoon
Producer:
David Wolfson
1st Assistant Director:
Patrick Finnegan
Production Supervisor:
Alex Fisch
Post-Production:
Brand New School, New York
Flame Artist:
Blake Huber
Art Directors:
Mitchell Paone (DIA) & Mario Stipinovich
Lead Compositor/Compositor:
Mario Stipinovich
Flame Artist:
Tony Morrison
Compositors:
James Webber, Tonya Smay, Yasmin Mistry
Designers:
Jonathan Notaro, Mario Stipinovich, Mitchell Paone (DIA), Eli Carrico, Chris Murray
Contributing Designers:
Victor Lau, Chace Hartman
Storyboard & Concept Artists:
Brian Wilcox, Chris Stiles
3d Modelers:
Paul Liau, Joon Lee, Matt Connolly, Adam Rosenzweig
3d Animation:
Han Ho, Jordan Blit, Carmine Laietta, Camila Benitez, Ric Giantisco
3d Lighting & Texturing:
Chris Moore, Anton Tokar, Yuliya Parshina, Stacie Plassche
Tracking:
John Kalaigian, Joey Park, Danny Zobrist
Rotoscopers:
Carlos Rosario, Tonya Smay, Ella Boliver, Kirsten Hall, Shana Silberberg, Sergei Martirosov, J. Bush
Executive Producer:
Danny Rosenbloom
Producer:
Beth Vogt
Assistant Producer:
Kevin Hanny
Telecine Artist:
Rob Sciarratta, Company 3 LA
Music:
Peter Bjorn & John, “Young Folks” 2011 Art Direction, Motion Graphics, Illustration -
Nissan / Dali
Working with Brand New School NY, we developed a look and feel of this NIssan spot. The design is a combination of musical references with a surrealist world influenced by artist Salvador Dali.
CREDITS:
Client: Nissan
Production Company:
Brand New School
Designer:
Mitchell Paone (DIA) 2011 Illustration, Design, Creative Direction -
Tomorrow International / Branding
Our friends at Tomorrow International came to us to develop identity and branding for their agency. Tomorrow International is a boutique company that specialized is representing designers. illustrators and directors for commercial clients.
CREDITS:
Client: Tomorrow International
Design Company:
DIA
Custom Typographer and Designer:
Mitchell Paone (DIA) 2012 Branding, Graphic Design, Typography -
Centre Street Selections / Record Cover
Record cover design for Brian Gosset's Guest Mixer Series.
CREDITS
Client: Since78
Production Company:
DIA
Custom Typographer and Graphic Designer:
MItchell Paone 2011 Graphic Design, Typography -
Discovery Life / Branding
This proposal for Discovery’s "Life" branding aimed to create a brand strategy and art direction that leveraged and expanded on the look and feel of Discovery’s super successful “Planet Earth” series.
CREDITS
Client: Discover Channel
Production Company:
EyeballNYC
Creative Director:
Mitchell Paone (DIA)
Lead Designers:
Mitchell Paone (DIA), Chris Ro
Designers: David Pocull, Hye Sung Park, Kyle Jones, Neil Stuber, Carl Mok
Animators / Compositors:
David Pocull, Hye Sung Park, Kyle Jones, Neil Stuber, Carl Mok, Mitchell Paone (DIA), Sang Un Jeon
3D Artists:
Anthony Jones, Hye Sung Park, Carl Mok
Rotoscopers:
Sang Un Jeon
Editor:
Brian Douglas
Executive Producer:
Ben Spivak
Head of Production:
Sara Nahas
Producer:
Meg Donohoe 2011 Branding, Graphic Design, Motion Graphics -
Scott Daniel Design / Branding
Super talented industrial designer Scott Strickstien came to us to develop identity and branding for his design studio. Scott is a true craftsmen. He produces a broad range of furniture and lighting for offices and homes. We are lucky enough to have one of his pieces in our studio.
CREDITS:
Client: Scott Daniel Design
Design Company:
DIA
Custom Typographer and Designer:
Mitchell Paone (DIA) 2012 Typography, Branding, Graphic Design -
In Secret Agreement / Branding
Identity and branding for a NY based live action production company In Secret Agreement.
CREDITS:
Client: In Secret Agreement
Production Company:
DIA
Designer:
MItchell Paone (DIA) 2011 Branding, Typography, Graphic Design -
Guinness / Hurling Cubed
In this spot for Guinness, DIA was asked by Motion Theory to develop the overall look and feel for the spot by designing a set of key styleframes to be used as a guideline for how the spot was shot and composited in post-production.
CREDITS
Client: Guinness
Agency: iiBBDO
Production Company:
Motion Theory
Directors:
Jesus de Francisco, Mark Kudsi
DP:
Daniel Landin
Rokkit Productions Producer:
Nicola Sims
Executive Producer:
Javier Jimenez (Motion Theory)
VFX Co:
Motion Theory
VFX Supervisor:
Caleb Owens
Senior Art Director:
Mark Kudsi
VFX Producer:
Matt Winkel
VFX Coordinator:
Chris Tuason
Lead Designers:
Matt Lambert & Mitchell Paone (DIA)
Designers:
Nick Losq, Leanne Dare, Ian Kim, Bradley Munkowitz, Helena Skonieczny,
3D Artists:
Chris Clyne, Ben Grangereau, Andrew Romatz, Na Song, Danny Zobrist
Matte Painters:
Chelsea Douglas, Amy Paskow
Programmer:
Keith Pasko
Lead Compositor:
Jared Sandrew
Compositors:
Matt Motal, Rob Resella, Matt Lambert, Chris Moore, Irene Park
Rotoscope Artists:
Eric Almeras, Ed Anderson, Krystal Chinn, Eric Deinzer, Stephen Edwards, Keiko Kojima Editorial Company: String Editor: Jason Webb
Assistant Editor:
Noah Duesterberg-Chavez Editorial Producer: Patrick Nugent
Editorial Coordinator:
Eddie Boles
Finishing:
Danny Yoon (1.1 VFX)
Colorist:
Steve Rodriguez, RiOT
Audio Post:
POP Sound, Santa Monica,
CA Mixer:
Mitch Dorf
Assistant Mixer:
Dante Fazio
Executive Producer:
Susie Boyajan
Sound Designer:
Mitch Dorf 2011 Directing, Art Direction, Motion Graphics -
Psst Pass It On / Nocturne
This short film for “Psst Pass it On 3” explores a psychedelic journey into minimal Bauhaus design resulting in a hypnotic visual dreamscape.
CREDITS
Designer, Music Composer. Animator and Editor:
MItchell Paone (DIA) 2010 Motion Graphics, Typography, Graphic Design -
ESPS / Branding
Custom logotype and branding for Director Evan Silver.
CREDITS:
Client: ESPS Films
Production Company:
DIA
Custom Typographer and Graphic Designer:
MItchell Paone 2011 Typography, Graphic Design, Branding -
Twenty120 / Tap
"Tap" was a film created for the Twenty120 film selection at PromaxBDA. The theme this is "Truth vs. Deception".
CREDITS
Written and Directed by:
WIlli Patton, Mitchell Paone (DIA) 2011 Directing, Creative Direction -
North American Wildlife / Branding
Identity and branding for the Brooklyn based art collective "North American Wildlife".
CREDITS:
Client: North American Wildlife
Typographer and Graphic Designer:
Mitchell Paone (DIA) 2011 Branding, Typography, Graphic Design -
Various Clients / Branding & Typography Projects
Selected typography and logo projects.
2011
Branding, Typography, Graphic Design
